Pasquale Junior Natuzzi has rebuilt the image of the family company, starting with the marketing strategy and finally arriving to the stylistic choices. He worked on the concepts of iconic Apulia and Mediterranean lifestyle, pushing the new vision of Natuzzi as a lifestyle brand. He started new collaboration with internationally celebrated designers, winning important international launching new iconic products.
After taking charge of the creative direction of the brand, Pasquale Junior moved the focus of the company from products to experiences. He redefined the sales, transforming the stores in theatrical spaces, hence redesigning the whole vision for the stores.
