Born in Cremona in 1960, he attended the Politecnico di Milano Architecture Faculty and graduated in 1986, after studying on the courses taught by Achille Castiglioni and Marco Zanuso. In 1991 he opened his own Studio in Milan. He works in the areas of product design, interior design, art direction and graphics. He has been Art Director at Kartell since 1991 and has held this position for various other companies including Flos, De Padova, Foscarini, Moroso, Society (Limonta) and Emmemobili. He designs retail spaces and installations, but also offices and residential accommodation, for private clients and brands. His products are featured in the collections of leading design companies. In 2008, an exhibition called “LAviani pLAstic Lamps”was organised in Milan of his lamp designs for Kartell; at the Milan Salone del Mobile 2018, the retrospective ‘Peep O Rama. The Furniture Show’ at the Metropol Dolce & Gabbana theatre, celebrated his longstanding partnership with Italian company Emmemobili. Some of his design pieces are in the permanent collection of design museums, while other products have been shown in museums and exhibitions around the world. They include the Good Vibrations cabinet designed for Fratelli Boffi, which was featured in the 2018 exhibition “Thrill of Deception” organised at the Kunsthalle in Munich, as well as appearing in 2019 at the Cité de l’Architecture et du Patrimoine museum in Paris, as part of the exhibition “Le mobilier d’architectes 1960-2020”. In 2020, Good Vibrations has been acquired by the Musée des Arts Décoratifs in Paris, for its permanent collection. In 2015, he developed the new concept for the Kartell museum in Noviglio which in 2000 won the Guggenheim Business & Culture Award as best business museum. In 2017, he designed the Women’s Haute Couture events for Dolce & Gabbana at Laboratori Ansaldo, Teatro alla Scala in Milan and in Piazza Pretoria, Palermo. In spring 2019, he curated and designed “The Art side of Kartell”, a major exhibition staged at Milan’s Palazzo Reale and in November 2019, “KartellLand - Celebrating 70 years of Italian Design History” an immersive exhibition organized at the International Art Design Center in Shenzen.